MARIAH YURICK

As the senior graphic designer, I took the lead in revamping this product's marketing brochures, giving them a fresh new look that perfectly matched our corporate identity. With a focus on collaboration and thorough research, I developed design concepts that struck the right balance between professionalism and innovation. By carefully blending visuals and information, I crafted brochures that effectively communicated complex medical concepts in a clear and engaging manner, all while ensuring compliance with regulations. The result? A design solution that received positive feedback from stakeholders and helped this product stand out in the competitive medical industry.

In crafting booth graphics for an ENT tradeshow targeting healthcare providers, as a senior graphic designer, my approach was rooted in research, collaboration, and creativity. With a focus on capturing attention, communicating expertise, and fostering engagement, I developed visually striking designs that effectively conveyed the client's brand message and product offerings. Through iterative feedback and meticulous attention to detail, the final graphics captivated attendees, driving increased foot traffic, sparking interest, and fostering meaningful interactions. The outcome was a successful blend of innovation and strategic design, reinforcing the client's position as a leader in ENT healthcare and leaving a lasting impression on tradeshow attendees.

As a senior graphic designer, I created three persuasive Value Analysis Committee Packets (VACs) for a leading medical device company, aimed at convincing healthcare professionals and institutions to purchase their products. By collaborating with the client's marketing and medical teams, I gathered comprehensive data and developed custom graphics to present complex clinical and financial information compellingly and accessibly. Through iterative design processes, I ensured the packets maintained brand consistency while effectively highlighting each product's value and benefits. The final VACs received positive feedback, successfully increasing interest and inquiries, thereby supporting the client's sales and marketing objectives

For a leading medical device company's LinkedIn campaign, I created a series of testimonial interview clips featuring healthcare providers, filmed at a medical tradeshow. Despite challenging audio conditions, I employed advanced video and audio editing techniques to remove background noise and enhance clarity. Using Adobe Premiere Pro, Adobe Audition, and Adobe After Effects, I ensured the clips were visually appealing and brand-consistent. The resulting videos demonstrate my expertise in delivering high-quality, professional content in complex environments. The full video can be found here.

As the senior graphic designer, I developed a promotional motion graphics video for Medtronic, showcasing their electrode for Sacral Neuromodulation (SNM) testing against a competitor's product. Through the creation of engaging animations and video, I highlighted Medtronic’s electrode features such as precision, effectiveness, and durability. The video effectively educated medical professionals and underscored Medtronic’s advantages. The final product received positive feedback and boosted sales inquiries, demonstrating the video's impact and my ability to convey complex technical details creatively and clearly. The full video can be found here.

In branding a sacral neuromodulation (SNM) device, I employed a meticulous approach grounded in thorough research, innovative concept development, and close collaboration with both an editorial team and the client. Drawing from the intricate neural pathways of SNM therapy, I crafted a series of distinctive brand identities tailored to resonate with healthcare professionals, patients, and stakeholders. Through iterative refinement and careful attention to detail, the final designs encapsulate the essence of the client’s mission, distinguishing this system in the competitive medical device market. This project reflects a strategic fusion of creativity and analytical thinking, reinforcing the client's dedication to innovation and patient-centric care while making a lasting impact on their audience.

For the ENT National Sales Meeting, I developed the "Fast Forward" theme and a dynamic PowerPoint template to inspire and motivate the sales team. Through thorough research and collaboration, I crafted a visually engaging and cohesive design that captured attention and maintained interest. The template's flexibility allowed for consistent and professional presentations, aligning with the company's brand. The project received positive feedback, effectively energizing the sales team and reinforcing key messages throughout the event.

In my role as a Senior Graphic Designer, I spearheaded a focused Bladder Health Awareness campaign for a leading pelvic health medical device company within a tight one-month timeframe. Targeting potential patients, I crafted a series of visually captivating social media graphics aimed at educating and empowering individuals about bladder health. Additionally, I developed account-based marketing ads tailored specifically for healthcare professionals to drive engagement and awareness within this key demographic. Despite the condensed timeline, the campaign successfully increased brand visibility, sparked meaningful conversations, and positioned the client as a trusted authority in bladder health.

As the senior graphic designer for the Thyroid Cancer Awareness Campaign, I was tasked with developing a visually cohesive and impactful campaign that educated healthcare providers and informed patients about the importance of early thyroid cancer detection. For the month-long campaign, I designed LinkedIn posts for healthcare professionals, engaging Facebook content, postcards, posters for patients, and a variety of internal materials for employees, including digital displays and emails. The campaign successfully achieved over 19 million impressions worldwide, significantly increased engagement across platforms, and drove hundreds of patients to schedule early screenings, demonstrating the power of thoughtful design in public health initiatives.

As a senior graphic designer, I undertook the task of creating an infographic for an online awareness campaign centered on the importance of accurately identifying thyroid tissue. Collaborating closely with medical marketing experts, I meticulously researched and crafted visually captivating graphics to convey this information effectively. Through iterative design processes, I ensured the infographic aligned with the campaign's objectives and maintained visual appeal. The finalized infographic serves as a campaign landing page, driving increased engagement, ultimately contributing to heightened awareness and understanding of thyroid health issues.

This medical conference save the date invitation project exemplified the seamless integration of creativity and functionality in senior graphic design. Leveraging strong typography, vibrant imagery, and a strategic color palette, the invitation captured the essence of the conference while ensuring clarity of information. Through thoughtful design execution, the invitation garnered positive feedback from both the client and prospective attendees, generating anticipation and engagement for the upcoming event among healthcare providers. This project underscored my ability to understand client objectives, navigate industry preferences, and deliver a visually captivating yet informative solution that enhanced brand perception and effectively communicated key details to the target audience.

In response to my client's need for educational materials on hypoparathyroidism, I developed an interactive PDF training module. Through collaboration with subject matter experts, I crafted a visually engaging resource aimed at educating learners about this complex condition. By integrating interactive features like clickable buttons, I aimed to foster engagement and enhance comprehension. Following iterative feedback and testing, the final deliverable exceeded expectations, empowering users with the knowledge and reference material to improve patient care outcomes in hypoparathyroidism.

Hey there, design aficionados! Just a heads-up – this corner of the portfolio is currently under construction, but fear not! I've got an arsenal of design awesomeness in the pipeline, just waiting to blow your creative socks off. So, hang tight, grab a metaphorical hard hat if you must, and get ready to witness the evolution of design magic right before your very eyes. More mind-blowing examples are coming your way soon!